Vice President - Marketing - Luxury Hospitality Startup

VP - Marketing - Luxury Hospitality Start Up

- Build the core marketing strategy for scaling up the business. Develop focused marketing strategies for the category and ensure these strategies are in tandem with brand positioning and potential.

- Develop and execute marketing and user acquisition strategies to drive long term profitable growth

- Strong knowledge of traffic channels - social media, display, and search channel strategy for driving user acquisition and brand visibility

- Build and lead a team of campaign managers, media buyers and analysts. Allocate marketing resources to different campaigns based on budget.

- Have a measurement driven mindset to measure, optimize and scale new advertising and organic growth channels.

- Lead the Brand team to define brand position and build the brand

- Conceptualize and organize the marketing events

- Own production of creative assets

- Ensure full understanding of changing trade dynamics and development in the real estate industry, in order to recommend effective sales & marketing strategies that will give the Company a competitive edge.

- Design and monitor a competitive activity feedback report to track frequency and types of promotions taking place in the hospitality and real estate sector, documenting such activities for analysis, reporting and future referencing purposes.

- Build calendar for each activity on the basis of the AOP.

- Execute as per plan by proper communication down the line to Regional Marketing teams and Sales team

- Tracking and monitoring of the same through proper tracking mechanism

- Planning and execution of occasion / festival / event - based promos / programs