Must haves : - 4 -7 years of experience driving online sales and growth via digital marketing - Relevant experience in an e-commerce start-up (preferably in furniture/ bedding/ allied categories) - Experience with a combination of performance marketing and brand marketing - Should have handled large budgets on paid search with a proven track record Preferred : MBA from a Tier 1 institute Key Responsibilities : - Developing the brand (what does the brand stand for), content for social media, product strategy (how to position the products to consumers) - (70% function would be performance marketing and 30% would be brand) - Developing and identifying strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, social, affiliate, alliances and drive traffic and conversions - Day to day management and monitoring of ad spends and conversions - Marketing analytics - Understand different tools to be implemented along with development team to understand consumer behavior and able to precisely track their journey and website traffic (understand how many times consumers come to the website to see and how many of them end up buying. Of those who have purchased once, how many come for repeat purchases and what do they buy, etc.) - Visibility and promotion planning on partner platforms and working closely with the product team to ensure a consistent product experience on the web - Appoint and work closely with marketing agencies to drive integrated marketing campaigns

Mumbai

Vice President - Marketing - Internet/Online - IIM/ISB/FMS/MDI 

Vice President - Marketing - Internet/Online - IIM/ISB/FMS/MDI  ,Job Description for Vice President - Marketing - Internet/Online - IIM/ISB/FMS/MDI  in SutraHR in  Mumbai for (4-7) years of experience. Apply Now!

Job Description for Vice President - Marketing - Internet/Online - IIM/ISB/FMS/MDI  in SutraHR in  Mumbai for (4-7) years of experience. Apply Now!