Vice President - Marketing - Healthcare/Pharma

Key Responsibilities :

- Lead the Marketing initiatives at at a pan-India level, build and manage regional and central Marketing teams (ATL, BTL, CRM and local marketing teams)

- Build brand positioning in a competitive pharmacy market, and establish Generics = positioning

- Manage demand generation for stores using a mix of ATL, BTL and digital marketing, with strong focus on reducing cost per lead / maximizing marketing ROI

- Lead the creative development, management, measurement and execution of local campaigns, working closely with agencies to develop trackable, measurable integrated communication projects

- Lead the development of local events and PR to maximize cross-promotion & brand exposure opportunities

- Participate and lead locally (through local teams) in building the brand through owned and earned marketing, focusing on alliances and building own brand properties

- Devise digital marketing programs i.e. websites management, SEO, social media, content marketing and e-marketing campaign management

- Work closely with the Sales teams to provide local marketing support for store launches, sustenance and turnaround, and managing the sales trajectory

- Build the entire marketing organization structure and recruit the team

- Build, execute and manage the CRM programs, with focus on increasing customer retention and LTV

- Create a strong ROI driven marketing culture, with focus on reporting and analysis of each initiative and it's outcomes

Desired Skills and Expertise :

- 7-10 year experience as Marketing manager in a retail / consumer business, preferably having built or scaled a brand with very rapid growth, with special focus on BTL led marketing

- Strong understanding of ROI driven marketing, and a data-driven approach

- Experience of building and managing large and diverse teams

- Strong flexibility and problem-solving skills, with independent ownership and result orientation

- Ability to multi-task in a fast-paced environment to plan and manage a variety of projects

- Commercial insight and understanding

- Ability to thrive in ambiguity and demonstrate creativity and intellectual flexibility in an uncertain and rapidly changing environment