Vice President - Marketing - FMCG/Online

- Lead the market research and gain valuable customer insights

- Develop the GTM strategy by using market research data

- Develop the brand, awareness, interest funnel: online and offline

- To develop and implement customer referral and loyalty programmes

- Own customer satisfaction and customer delight metrics

- To succeed in the GTM Strategy, it is necessary to develop a suitable budget

Who should apply:

- Bachelors degree is necessary; an MBA in marketing from Tier 1/Tier 2 institutions preferred

- 7+ years of experience overall in the consumer marketing function (B2C), including 2 years or more in digital marketing in the FMCG, small-town retail, or e-commerce sectors

- Strong narrative skills and outstanding Hindi and English communication abilities

- The capacity to assemble a top-notch team through personal connections

- An analytical nature that allows one to crunch numbers to assess campaign efficacy and return on investment; and a strong commitment to rural development