Vice President - Marketing - FMCG/FMCD

Objectives of this role :

- Help drive the market share from unorganised/ distributor driven to organised/ branded retail

- Improve consumer engagement and experience with the brand

Key responsibilities :

Develop/ review the marketing strategy :

- Brand positioning

- Marketing mix

- Marketing strategy for various channels (MBO, EBO, E-commerce)

- Plan the implementation of finalized marketing strategy, e.g., choice of media (offline, digital, ATL/BTL)

- Oversee the implementation of marketing strategy, via coordination with own team and other internal/ external stakeholders

- Develop the building blocks of company's e-commerce business

Qualification and experience :

- 10-15 years of marketing experience with leading brands: preferably brands in the consumer durables industry and inclusive of significant digital marketing experience

- Candidates who have also helped develop a young brand/ start-up over the past few years would be preferred

Location : Bangalore, with travel as and when required

Compensation : Not a constraint for the right candidate

About the company : One of the leaders in its industry, the company is aiming to grow multi-fold over the next few years. Apart from rapid growth in existing geographies, the company is also expanding into new geographies and related verticals. Led by promoters and professionals who have deep domain knowledge, and backed by prominent PE investors, we strongly believe that this kind of growth is possible only when highly skilled and motivated individuals become part of the company.

Write to us if you believe you have the right experience and attitude: if we think likewise, we would like to discuss this over 3-4 rounds (interviews with the top management)