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Pragnesh Patel

Senior HR & Admin at Havoc Consultants Private Ltd

Last Login: 22 May 2024

Job Views:  
8035
Applications:  1672
Recruiter Actions:  1096

Job Code

1279430

Vice President - Marketing - FMCG/BFSI

10 - 20 Years.Mumbai
Posted 10 months ago
Posted 10 months ago

- Primarily be responsible to drive P&L for the brand/s alongside thinking on brand planning, consumer initiatives, consumer insights and market intelligence, business model, and budget management across the various geographies nationally and internationally.


- Additionally, as a key business stakeholder, you would be responsible for identifying learning opportunities relevant for future business requirements. This would help build a platform for strengthening business strategies going forward.


- Lead the thinking on overall strategy, business model, consumer initiatives, brand planning and budget management across the various geographies and categories.


- Lead the innovation & launch agenda across brands and segments as well as future hunting grounds.


- Develop annual and project specific brand promotion plans and handle participation at various events.

- Lead the concept development process for each of the segments.


- Manage the brand communication and product strategy from inception to delivery of the brand and ensure that each brand measures up to the overall consumer positioning and segment goals.


- Define and direct marketing programs for demand creation, lead generation and interface for lead tracking and management.


- Lead commercialization and revenue generation of new and ongoing brands.


- Organize promotional events within budgetary allocations.

- Focus on multiple channels for marketing including new media / social media etc.


- Handle appropriate media selection for advertising new product launch campaigns.


- Consistently work with the peers towards the overall business objectives and ensure a smooth customer experience


- Leadership development and retention of the team

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Posted By

user_img

Pragnesh Patel

Senior HR & Admin at Havoc Consultants Private Ltd

Last Login: 22 May 2024

Job Views:  
8035
Applications:  1672
Recruiter Actions:  1096

Job Code

1279430

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