Vice President - Marketing - FMCG

Job Responsibilities :

- Overall Responsible for Marketing, ATL, NPD,BTL, Trade Marketing and sales.

- Work on effective media plan, evaluation and implementation to attain maximum ROI of marketing activities while achieving brand objectives

- Lead the development and implementation of BTL marketing, branding and activation initiatives for FMCG business to grow both topline and bottom-line.

- Developing and executing the marketing and branding strategy to improve market share and reach by defining brand- its proposition, activation and promotions

Candidate Profile :

- Having strong exposure in Marketing, Brand Building, NPD, from FMCG/Food/Beverages/FMCG Non Food/ Snacks and Retail companies.

- Experience required - 12-20 years