Vice President - Marketing - FMCG

A Dynamic and Evolving Consumer Facing product category organization with excellent Brands in Apparel industry is poised to scale New Highs by bringing in TOP Management Professionals to create a niche in the domestic market by different offerings. They intend to channelise all avenues of distribution like MBO's, EBO's, Retail Chains of both Medium and Large Format Stores including the fast emerging E- COMMERCE / Digital Marketing.

The role would be highly demanding and satisfying with appended responsibilities:

The incumbent will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to following- ..

Strategic Planning:

- Environment Scanning

- Opportunity Mapping to increase market share

- Consumer & Channel Strategy basis existing competitive scenario

- Effective execution of strategic decisions to meet corporate objectives

Category & Brand Management:

- Category wise Market Share delivery

- Enhancement of Brand Equity and Brand Saliency among TGs

- New Brand Launches and Brand Extensions

- Brand Positioning

Innovations & Product Development:

- Market Research/Dip Stick study/FGDs to identify segments

- Product/Brand Innovation to create excitement among TGs

- New Product launches

Product -Pricing/Promotions/Communication Plan/GTM Plan

- Pricing Strategy and formulation of Pricing Guideline

- Product Profitability

- Online/Offline Promotion/Schemes for Trade & Consumer

- ATL/BTL/Digital/Social Media Plan

- Overall GTM Plan integrating all the sub-functions of marketing and alignment of Sales function

Revenue & Budgets:

- Product wise/Category wise/Geography wise revenue planning-AOP and delivery

- Budgeting of each Marketing Cost Head

- Putting in systems and processes to control marketing spends within respective budget.

Public Relations:

- Formulation and adherence of PR Strategy in consonance with overall Brand imagery

- Representing Organization at various Industry/Press Meets

Please respond immediately since the interviews would be immediate

Rajendra Kumar
Managing Director
Auroace Management Pvt Ltd
9841049869