Vice President - Marketing - FinTech

Job Responsibilities:

- Work on identifying and creating organic and performance marketing plan, strategy and team

- Drive the implementation of marketing campaigns that meet business requirements

- Aim at bringing in, and retaining new, invested users
/\/
- Direct and support market research; collection, analysis, and interpretation of market data for short-term and long-term market forecasts and reports

- Maintain brand standards and ensure compliance across all marketing and communications channels

- Identify competitors and evaluate their strategies and positioning and devise counter-strategies

- Work closely on PR and influencer marketing

Requirements:

- 8-12 years of relevant work experience in a B2C or D2C company; startup experience is a plus

- Strong understanding of digital and social platforms, as well as their use to facilitate business activities

- Ability to work cross-team and synthesize feedback

- Ability to manage multiple projects at one time to make aggressive deadlines

What's in for you:

- Young and fast-growing company (recognized by Your story and Outdoor India) with a healthy work-life balance

- Opportunity to be the decision maker, with no micromanagement.

- Competitive compensation along with equity ownership for wealth creation

- High focus on Learning and Development, and programs to constantly upskill you.