Vice President - Marketing & Enrolments - Education

VP Marketing & Enrolments

Enrolments :

- Develop a deep understanding of the competitive framework in each micro market

- Developing relationships with internal brands and franchise partners to drive enrollments into schools

- Create a compelling value proposition for each brand role and responsibilities

- Work with the new builds team to identify attractive micro markets for new schools

Marketing plan :

- Collaborating with creative agencies and supervising creation of compelling communication based on consumer insights

- Working with digital and media agencies to ensure optimum exposure of our brand communications and driving admission enquiries

- Working with local teams and agencies in each market to create activation programs for lead generation

- Driving the go-to market strategy and ensuring generation of qualified leads every year

- Managing the marketing budget and ensuring maximum return on marketing investment