Vice President - Marketing - eCommerce Startup - IIM/FMS/XLRI/MDI

Job Description for VP Marketing: (Series A startup)

- 3-6 years of experience driving online sales and growth via digital marketing

- Relevant experience in an e-commerce start-up (preferably in furniture/ bedding/allied categories)

- Experience with a combination of performance marketing and brand marketing

- Should have handled large budgets on paid search with a proven track record

- MBA from a Tier 1 institute

Key Responsibilities -

- Developing the brand (what does the brand stand for), content for social media, product strategy (how to position the products to consumers)

- Developing and identifying strategies for inbound and outbound campaigns including tactics such as SEM/SEO, Email, social, affiliate, alliances and drive traffic and conversions

- Day to day management and monitoring of ad spends and conversions

- Marketing analytics - Understand different tools to be implemented along with development team to understand consumer behaviour and able to precisely track their journey and website traffic (understand how many times consumers come to the website to see and how many of them end up buying. Of those who have purchased once, how many come for repeat purchases and what do they buy, etc.)

- Visibility and promotion planning on partner platforms and working closely with product team to ensure a consistent product experience on web

- Appoint and work closely with marketing agencies to drive integrated marketing campaigns