Customer Excellence - Devise and execute the marketing and communications strategy - Develop, launch and track high-impact integrated campaigns across digital, offline and other channels to drive leads and conversions (inclusive of new user acquisition and retention). - Developing deep customer insights and market understanding (segmentation and targeting) - Turning customer insights into actionable go-to-market strategies inclusive of customer backed positioning and messaging delivered across the end-to-end marketing experience; multi-channel awareness and acquisition campaigns: radio, search, display, mobile, social, content, partners, DR (Direct Response) and PR . - Aligning the organization internally around its brand and marketing objectives. - Actively seek ways to differentiate from its competitors by leveraging current business, operational, creative, and technology trends Process Excellence - Develop powerful go-to-market programs and campaigns supported by proactive management, clear accountability and on-going measurement against goals. - Responsible for business performance on a weekly basis and actively analyze data and report performance to senior leaders and identify insights for improvement. - Define and ensure matrix management of marketing teams to support the business in achieving its financial objectives - Select, brief and manage third party marketing and communications agencies, media houses, publishers, DSAs, Architects, builders and other external entities in conjunction with the leadership - Be the custodian for the brand and all the marketing &amp; communications materials and ensure adherence to corporate brand standards - Resolve day-to-day operational matters and seek ways to enhance internal processes or systems to improve rigor, efficiency, and productivity - Evaluate campaigns and measure ongoing performance - Stay abreast of the latest marketing best practices and serve as an internal evangelist. Finance Excellence - Manages Marketing budget to meet scope of projects and projected spending. - Negotiates associated vendor contracts/agreements including partnerships/sponsorships to support planned and new efforts. People Excellence - Align the marketing organization with the business and marketing strategy and ensure the capacity to deliver sustainable business growth. - Collaborate with cross-functional teams to develop operating processes to support potential high-touch and lower-touch relationships - Build and manage the marketing team and help manage their career development, performance and providing ongoing coaching and feedback. - Actively contribute and participate in various organizational activities held time-to-time on different occasions Essential Skill Sets - Highly motivated and committed leader with management experience including setting the vision for a team, driving towards goals, and offering development and mentoring - Outstanding communication (written and verbal) and interpersonal abilities - Proven track record in creating innovative and targeted brand campaigns and programs that generate results - Ability to collaborate with different teams, superior influencing skills, and strong senior-level communication abilities - Ability to contribute consistently and positively in a high-paced, fast-changing and sometimes unpredictable work environment 5+ years of successfully leading, managing and developing teams of marketing professionals. Should have developed marketing strategies for a brand from ground up

Bangalore

Vice President - Marketing - eCommerce Startup 

Vice President - Marketing - eCommerce Startup  ,Job Description for Vice President - Marketing - eCommerce Startup  in Global Village Consulting in  Bangalore for (5-10) years of experience. Apply Now!

Job Description for Vice President - Marketing - eCommerce Startup  in Global Village Consulting in  Bangalore for (5-10) years of experience. Apply Now!