Vice President - Marketing - eCommerce

Seeking a head of marketing for a tech enabled services startup in the field of elder care. The company provides home care for elders living alone, away from their near and dear ones. To learn more about the company, visit https://www.yodda.care

The ideal candidate will:

- Be proficient in building a brand of trust

- Be an expert in all aspects of digital marketing (SEO, SEM, PPC, PPM, CRO etc)

- Leverage traditional marketing as part of the strategy, where relevant

- Be creative and innovative, and a believer in growth hacking

- Be an expert in analytics and psyche of the buyer

- Have expertise in pricing strategy, promotions etc to influence conversion ratios and sign up customers

- Build GTM strategy in a relatively new and unproven field of elder care by combining B2C and B2B marketing best practices

- Be proficient in lead generation

- Be proficient in content strategy aimed at influencing the psyche of the buyer while adding value to the content consumer

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