Vice President - Marketing - Consumer Goods

Our client is a leading consumer goods firm with over 30 years of legacy within the footwear category.

- The incumbent will be responsible to develop the overall marketing strategy in line with overall business targets and strategy

- Oversee and effectively communicate all marketing activities across the organization. Planning, directing and coordinating all marketing efforts and campaigns. This includes digital, print, events and e-commerce

- Take responsibility for the marketing budget and its effective utilisation, building an effective ROI tracking mechanism to support future spend.

- Develop brand strategies and ensure their successful implementation across all channels and forms of marketing.

- Design & Implement ATL media campaigns as per business needs

- Measure the impact of customer marketing activities on customer growth, retention and financial outcomes

- Execute the creation of marketing communication with the help of a creative agency.

- A marketing enthusiast with 12+ years proven experience within an FMCG environment running a team and developing marketing campaigns, should have strong experience in End to End Marketing

- You would have team handling and P&L handling experience with a passion towards building and growing brands.

- Previous experience with digital marketing forms such as social media marketing and e-commerce.

- High level of competence in managing projects and stakeholder management internal and external

- Hands-on experience in creating and executing large brand campaigns