Vice President - Marketing Communication - NBFC

This is regarding job opportunity with one of the NBFC (Solution & Servicing) for the position of Marketing Communication - VP.

Job responsibilities

- Accountable for managing, implementing and measuring Marketing Communication (Marcomm/ Media) plans and activities across the country. The incumbent should be able to translate corporate objectives to marcom objectives and implement the same too.

- This role will be integral to driving results - quantifiable and brand recall through effective media planning, brand re-positioning improving marketing communications.

- This position will lead initiatives across multi-disciplinary teams and customers in multiple markets . The role will liaise closely with the Business heads to ensure the internal customers needs ( basis business objectives) are met.

- With the support of the CMO/ Head of Brand and Marketing, will build strong working relationships with the Retail Marketing, Digital and Corporate communication team for concerted brand communication across all touch- points and across all stakeholders, Managed a Marketing budget of 100 -200 cr.

- Regional account-abilities will cover market-level Corporate Reputation (Brand and Issue Management), supporting the Customer facing activities, implementation of group branding and policies, marketing campaign management, product launches, presentations, market research, media relations, internal communications, corporate events and sponsor ships, and management of key stakeholder relations in-market.

Candidate Profile :

- MBA with 8-10 years of overall sales and marketing experience, with focus on brand & media and IPR management and implementation.

- Should have been involved in devising, implementing and monitoring marketing spends and deploying measurement tools.

- Candidates with exposure to BFSI verticals preferred, with exposure to all the aspects of sales and business processes for better understanding.

- Should have worked in a dynamic team scenario across functions viz business, finance etc.