Vice President - Marketing - BFS

Job Role and Responsibilities

- Take responsibility for organic and performance marketing plan, strategy and team

- Identify and plan differentiated and impactful marketing strategies/materials

- Build, manage and coach a high-performing marketing team

- Drive the implementation of marketing campaigns that meet business objectives of bringing new invested users and retaining them

- Direct and support market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports

- Work closely with the sales department to align sales and marketing strategies

- Manage marketing budget and expenditures

- Maintain brand standards and ensure compliance across all marketing and communications channels

- Identify competitors and evaluate their strategies and positioning and devise counter-strategies

- Use relevant tools to measure the performance of the campaigns

- Work closely on PR and influencer marketing

Job Qualification, Skills and Expertise

- 8-12 years of experience in a B2C or D2C company, startup experience is a plus

- Strong understanding of digital and social platforms, as well as their use within marketing

- Proven ability to work cross-team and synthesize feedback and input from marketing, product management, sales, market research, internal and external partners

- Ability to manage multiple projects at one time to make aggressive deadlines

- Can distil marketing challenges and business goals down into focused creative briefs