Roles & Responsibilities:
- Develop and execute the overall marketing strategy, aligning with the company's goals and objectives.
- Develop and execute demand generation strategies:
- Lead LinkedIn Social Selling and LinkedIn Ads:
- Drive website trial conversions and account-based marketing campaigns:
- Develop and implement account-based marketing strategies targeting Fortune 2000 companies to drive engagement, generate leads, and accelerate sales cycles.
- Utilize personalized messaging, content, and campaigns to effectively engage key decision-makers and influencers within target accounts.
Qualifications:
- Proven experience in a senior marketing leadership role, preferably as a Vice President or Director of Marketing.
- Deep understanding of the global market dynamics, customer behavior, and cultural nuances.
- Strong strategic thinking and ability to develop and execute comprehensive marketing plans.
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