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08/05 Animesh Kumar
Consultant at ABC Consultants

Views:1480 Applications:291 Rec. Actions:Recruiter Actions:40

Vice President/ Head - Co-Brand Cards - Bank (10-15 yrs)

Mumbai Job Code: 923023

VP, Head - Credit Card Co-brand

Location - Mumbai

Organization- A leading Indian Bank.

Job Role :

- Engaging with players in the market who can be probable credit card co-brand partners

- From identifying the interested parties to managing the relationship and partner side digital sales /distribution /rewards program

- Managing the existing relationship of co-brands

- Owner of Co-brand product P&L, processes, products, marketing visibility in terms of right collaterals at digital/offline channels

- Running Direct to Customer campaigns for a complete DIY fulfilment at partner site

- Working closely with Risk/Analytics Team to feed sales team with Pre-approved data for various customer segments

- Create various cohorts of data either basis customer segments or distribution channels, for sharp shooting offers to right channels/customers

- Tracking the outcome of such activities, in terms of reach out efficiency, conversion efficiency, right product/customer fit efficiency

- Give feedback/inputs to Digital capabilities team to improve customer journeys so that success rate of STP is improved

- Generate feedback of the process gap/journey drops to build large PA/PQ base

Job Requirements :

- Relationship Management, managing alliances and a strong understanding of Digital Sales

- Credit Card product and P&L understanding

- Strong market insight/network amongst existing ecosystem players

- A strong analytical bent of mind, ability of managing large amount of data

- Understanding of customer behaviour, given that cards is a consumer business with a strong behaviour shifts or fixes

Eligibility:

- 10-15 years of experience in Alliances, digital campaigns credit cards or any company running co-brands with other banks

- MBA from premier B-school

- Preference for a relevant experience in same field in bank/partners managing co-brand partnerships

Women-friendly workplace:

Maternity and Paternity Benefits

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