Vice President - Growth/Marketing - EdTech Startup

Responsibilities :

- Building and scaling a truly world-class growth marketing team and capability alongside top leadership of the company

- Leading a high-performing team to create and implement strategic marketing initiatives across various marketing functions including performance marketing, branding, organic growth, events, social media marketing, product marketing and partnerships.

- Creating and implementing the marketing plan in line with overall business objectives while striking a balance between longer-term strategic brand building activities, mid-term lead generation and nurturing, as well as quick wins to achieve targets.

- Using data and analytics for decision making and measuring marketing effectiveness as well as creating a culture of structured experimentation and iteration to drive growth.

- Ensuring consistent messaging that is aligned with the brand.

- Building win-win relationships with new and existing partners.

- Manage the marketing budget to drive sustainable bottom-line growth.

Qualifications :

- You have prior experience in a similar role with a solid track record of success.

- You have strong experience in Growth Hacking, Social Media/ Viral Marketing, managing demand generation & the customer acquisition funnel and performance marketing.