Vice President - Growth Marketing - BFSI

VP Growth Marketing

Broad roles & responsibilities :

- Creates revenue roadmaps along with CEO in accordance with company growth aspirations

- Breaks down revenue goals to actionable targets across all channels: Performance marketing, Product marketing, Brand Marketing, Organic Marketing & inside sales, and offline sales (as applicable)

- Owns and tracks key revenue metrics across online and offline sales including topline revenue, conversion metrics and margin metrics

- Create and implement a digital marketing strategy to drive awareness, traffic, leads and conversions

- Responsible for setting the category-specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting, and execution across multiple channels (owned & paid)

- Own strategy for paid media, web growth, SEO & lead the in-house team for managing Digital media & database led marketing

- Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments

- Utilize qualitative and quantitative research to deepen understanding of customers' needs, identify whitespaces, and develop targeted go-to-market strategies

- Ability to articulate data & people led digital strategy and influence stakeholders from multiple roles/teams - both internal and external, analytical rigor, creative problem solving and proven track record of delivering results in an ambiguous and fast-paced environment

- Create the brand vision, communications strategy, and advertising budgets across customer touch points and marketing channels (mass media, social, digital, PR, and events) and drive customer consideration and trust for our products

- Invent new and differentiated value propositions which drive user growth, experiment fearlessly, leverage data and anecdotes to measure success, and execute programs

- Build a high performing marketing team, attract customer obsessed, analytical, and creative leaders, and foster an environment which encourages leaders to think big, take risks, and innovate rapidly on behalf of customers

- Leverage on marketing tools and processes to serve the most diverse set of customer needs

Qualification : MBA in Marketing