Responsibilities: - Drive strategic marketing direction for the Organisation, build and collaborate with other marketing functions such as revenue marketing, brand marketing, corporate marketing, and field marketing teams. - Provide input and strategy into the product roadmap, strategy, and pricing based on market and customer research findings, industry analyst interactions, and competitive findings. - Understand market trends, customer requirements, usage, and buying behavior to better identify market opportunities and customer demand for Organisation product offerings. - Define market segmentation and develop the right marketing strategy that maps to target buyers, business problems, and IT/Engineering initiatives aligned with the business opportunity. - Develop and own product positioning, messaging, and value propositions that differentiate Organisation solutions in the marketplace. - Translate product functionality and benefits into a go-to-market strategy. - Use customer and competitive research to influence product strategy and drive effective messaging. - Develop and own cross-team marketing campaigns and GTM processes to ensure successful, integrated launches for new product features and solutions. - Educate sales, product management, and marketing team about the competitive landscape and competitor offerings. - Craft engaging audience-specific marketing assets and content, including case studies, solution briefs, web content, presentations, datasheets, whitepapers, demos, technical blogs, and sales playbooks that can be utilized globally. - Create a customer reference program to engage our customers and to showcase customer success and value realization achieved using Organisation. - Define and execute sales enablement strategy for sales/business development, field, solution architect, and partner-facing roles. - Develop content and sales tools to accelerate conversion rates at each stage of the sales funnel. - Gather competitive intelligence on our key competitors and develop differentiation materials for the field and for external consumption. - Drive key marketing initiatives with technical partners and channels. - Partner with the Marketing & Sales Development team to build and execute campaigns. - Conduct ROI/TCO analysis and develop content to help customers make the business case for the organization. - Develop and implement analyst engagement strategy and support industry analyst briefings. - Shape and execute Organisation PR strategy. - Define team's strategy, budget, hiring, and OKR's to build and measure team results. - Support the team in setting clear goals and key results. Ensure that those are communicated and visible across the company and progress is shared regularly.

Hyderabad

Bangalore

Vice President/Global Head - Product Marketing - eCommerce 

Vice President/Global Head - Product Marketing - eCommerce  ,Job Description for Vice President/Global Head - Product Marketing - eCommerce  in Hunterz Research Pvt. Ltd. in  Hyderabad Bangalore for (10-15) years of experience. Apply Now!

Job Description for Vice President/Global Head - Product Marketing - eCommerce  in Hunterz Research Pvt. Ltd. in  Hyderabad Bangalore for (10-15) years of experience. Apply Now!