Posted By
Posted in
Sales & Marketing
Job Code
191684
This Job requires an excellent understanding of Consumer preference and Brand Loyalties attached to the success of products across categories.
The role would oversee the following challenges:
The incumbent will be responsible for both Online and Offline Marketing interventions and his/her job role can broadly be classified but not limited to following:
Strategic Planning:
- Environment Scanning
- Opportunity Mapping to increase market share
- Consumer & Channel Strategy basis existing competitive scenario
- Effective execution of strategic decisions to meet corporate objectives
Category & Brand Management:
- Category wise Market Share delivery
- Enhancement of Brand Equity and Brand Saliency among TGs
- New Brand Launches and Brand Extensions
- Brand Positioning
Innovations & Product Development:
- Market Research/Dip Stick study/FGDs to identify segments
- Product/Brand Innovation to create excitement among TGs
- New Product launches
Product -Pricing/Promotions/Communication Plan/GTM Plan:
- Pricing Strategy and formulation of Pricing Guideline
- Product Profitability
- Online/Offline Promotion/Schemes for Trade & Consumer
- ATL/BTL/Digital/Social Media Plan
- Overall GTM Plan integrating all the sub-funtions of marketing and alignment of Sales funtion
Revenue & Budgets:
- Product wise/Category wise/Geography wise revenue planning-AOP and delivery
- Budgeting of each Marketing Cost Head
- Putting in systems and processes to control marketing spends within respective budget.
Public Relations:
- Formulation and adherence of PR Strategy in consonance with overall Brand imagery
- Representing Organization at various Industry/Press Meet
Those who are drawing less than Sixty lakhs need not respond.
Only preference for those from FMCG/Apparel industry marketing competence.
Should be an MBA from good B-Schools.
Rajendra kumar
Managing Director
Auro Ace Management Pvt Ltd
MOB: 9841049869
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Posted By
Posted in
Sales & Marketing
Job Code
191684