Vice President - Digital Marketing - Internet/Online - IIM/ISB/FMS/MDI

A next-gen health financing platform that covering all health & wellness needs, aiming to provide the best healthcare through comprehensive yet simple-to-use financial products. Company is a startup and is looking for VP - Digital Marketing

No. of days working / week: 6 days/ week (Saturdays are WFH)

Responsibilities:

- leading digital marketing and sales for Vital

- responsible for all the paid marketing channels: SEM, Facebook ads, GDN, affiliates, etc.

- responsible for organic traffic through SEO, social media marketing, and content marketing

- define budgets, CACs, and strategy for each channel

- deliver on the targets agreed upon with management

- manage a small team of performance marketers, SEO engineers, content managers, and inside sales

Requirements:

- at least 10+ years of experience in digital marketing

- must have worked with both paid and organic channels

- prefer candidates from reputed online product companies

- has to be a go-getter and aggressive

- MBA in Marketing from a tier1 college or Masters in Communication/Branding/Marketing from a tier1 college like MICA