Vice President - Digital Marketing - Internet/Online

VP - Digital Marketing (International B2B Market exposure)

Responsibilities and Duties

Optimize and expand paid search strategy across product lines.

Manage global budget, bidding strategies, and optimization of PPC spend on Google, Bing, and more.

Manage campaign assets, landing page development and content, and tracking.

Repurpose and distribute marketing content through paid search channels.

Research and identify keyword and targeting opportunities in the paid search channel.

Continuous A/B and multivariate testing of campaign messaging and landing pages.

Collaborate with marketing team partners to develop new paid search campaign content and messaging to achieve business objectives.

Collaborate with regional partners to expand PPC capabilities and optimize campaigns internationally and across languages.

Leverage buying segments and customer personas in campaign strategy.

Manage the localization of PPC campaign components for use in international markets.

Evaluate and drive qualitative KPIs through continuous improvement and optimization.

Srishti