Vice President - Digital Marketing - Internet/Online

Responsibilities:

1) Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth.

2) Identify target customer segments in the formulation of customer acquisition strategies.

3) Devise and execute growth hacking techniques, to achieve growth with a low acquisition cost.

4) Seek out new partnerships towards acquiring new consumers.

5) Manage a team of marketing professionals.

6) Manage Marketing Budget across various online and offline marketing activities.

7) Managing online & offline customer acquisition campaigns in a fast paced growth environment.

8) Proven track record with achieving consumer growth via content, SEO, SEM and other growth hacking techniques.

9) Experience in managing paid PPC campaigns, social media and email marketing.

10) Excellent analytical abilities to understand various business metrics, to drive marketing decisions.