Vice President - Digital Marketing - Education

Job Title : VP Marketing

Business Unit : Marketing

Reporting to : CEO

About the Company :

company envisions being the go to destination for consumers to find, book & consume best Education in India. On this journey the company has built India's largest marketplace for learning needs. It allows a student to find the right tutors and coaching institutes to serve their needs.

Job Summary :

client is seeking a highly motivated individual, who is passionate about the education industry and is keen to make a difference to Indian education.

This person will join the team in the position of Director, Consumer Growth, and will be responsible for hitting aggressive consumer growth targets via content marketing, SEO, PPC as well as offline marketing.

Principal Duties/Responsibilities :

Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth.

Identify target customer segments in the formulation of customer acquisition strategies.

Devise and execute growth hacking techniques, to achieve growth with a low acquisition cost.

Seek out new partnerships towards acquiring new consumers.

Manage a team of marketing professionals.

Manage Marketing Budget across various online and offline marketing activities.

Required Qualifications, Skills, Knowledge, Experience

Educational Qualifications:

Bachelor's Degree. Master's Degree a plus.

Key Skills :

SEO SEM

Must have :

paid marketing

B2C

startup experience

SEO/ SEM

Consumer Internet company

Growth in Traffic

Build a Traffic

startup experience

immediate joiners

scaling traffic for B2C

Professional Experience :

10+ years managing online & offline customer acquisition campaigns in a fast paced growth environment.

Proven track record with achieving consumer growth via content, SEO and other growth hacking techniques.

Experience in managing paid PPC campaigns, social media and email marketing.

Excellent analytical abilities to understand various business metrics, to drive marketing decisions.

Must be highly organized and able to prioritize and meet deadline and targets.

Excellent oral and written communication skills

Ability to work in a fast-paced, start-up environment

Entrepreneurial mind set is a big plus.

Target Companies

Consumer facing mobile / web product companies such as but not limited to LensKart, UrbanClap, BookMyShow, ClearTrip, Zomato, OLX, Pepperfry

Compensation Range:

Comparable to the top companies in the industry