Vice President - Digital & Marketing Analytics - Bank

Vice President - Digital & Marketing Analytics - BANK

Given below the position details with a Leading Bank.

Location : BKC Mumbai

- Lead Analytics professional with good experience across marketing analytics /digital transformation / Business Intelligence / technology Consulting domain, proficient in :

- Digital Analytics /Marketing Analytics/customer analytics

- Understands Marketing Analytics approach (Segmentation, market mix/attribution analytics)

- Exposure to digital analytics tools like Adobe analytics or google analytics, Sales force etc

- Exposure to BI tools and technologies like Tableau, Quick sight, Power BI etc

- Exposure to analytics programming languages like python, pyspark, SAS e-minor

- Exposure to Cloud based framework like AWS, Azure, GCP platforms will be an added advantage..

- Ability to understand techniques across supervised and unsupervised learnings (Regression, Classification, Clustering and ML techniques)

- Collaborate to work across multiple stakeholders; business leaders, delivery leads, account management and operational excellence teams and promote effective cross-team working

- Exposure to digital analytics tools like Adobe analytics/Google analytics and digital campaign execution is a plus

- Knowledge of one programming language (Python, Java, Scala)

- Candidate will be a team leader and will playing a key role in building/developing best-in-class customer analytics and marketing analytics solutions, capability for differentiating and adding value to analytics delivery