Vice President - Content Marketing - Education

Job Functions and Responsibilities:

- Establish the company's content strategy and lead all aspects of content development.

- Orchestrating digital content strategies across all online platforms.

- Driving traffic and engagement that translates to sales and brand promotion - identifying distribution channels and getting the content distributed

- Managing a content marketing budget.

- Measuring the results of marketing activity to plan future marketing campaigns

- Managing a team of writers, illustrators, in-house & out-sourced folks

- Implementing SEO best practices

- Knowing which platform different kinds of content are best suited to

- Designing and implementing creative marketing strategies to disseminate content

- Manage and develop a blogging strategy

- Grow our subscriber base

Must-have Skills:

- Strong experience in managing a team and delivering under tight deadlines

- Ability to conceptualize the type of content suitable for the intended objective

- High quality delivery without much iterations

- Very strong written and verbal communication skills

- Technical knowhow of blog writing, scripting, social media, website content etc.

- Ability to orchestrate most appropriate content type and flow for various users

- Strong knowhow of online community building

- Knowhow of B2C audience (parents and students)

- Good understanding of data and content metrics

- Considerable knowledge of current technology, trends, and developments in the field

Preference for Candidates:

- With entrepreneurial stints

- Who have lived, worked or studied abroad

- Who have worked in the Ed-Tech Space

Minimum Qualifications:

- 6+ years of experience working on areas related to driving engagement through content of various formats and various digital channels