Vice President - Client Servicing - Advertising Agency

Vice President - Client Servicing required for a reputed advertising agency in Mumbai

Communication approach and strategy development

- Design, develop and deploy a marketing calendar agreed with the client and based on consumer insights which link to overall business strategy

- Design packaging, point of sale and other marketing material including preparing briefs to facilitate the best possible creative outcome and increase brand awareness

- Monitor brand health through qualitative and quantitative research tools and utilise findings in the implementation of thematic and tactical campaigns

- Partner with 360 business units to successfully create and execute effective campaigns

- Identify and devise sales incentive schemes, internal communication packages and creative training programmes for internal stakeholders as well as sales channels

- Manage media integrations and sponsorship campaigns that drive overall brand health

- Use strategic media both traditional and new and work within stipulated budgets to achieve effective results through on-air and online campaigns

- Manage large and small scale events from conception to reconciliation

Revenue enhancement :

- Demonstrated focus towards achieving targets through organic and inorganic growth

- Proven client servicing/account management skills with the ability to negotiate and influence decisions with clients, customers and external vendors and partners

Project/operations and team management

- Be an integral member of the team by setting standards & leading by example

- Supervising the immediate team, allowing individuals to be creative and contribute freely, fostering a positive work environment and ensuring high levels of productivity

- Manage timelines and budgets for assigned projects including tracking and reporting

- Interact and prepare reports and presentations to senior management on a regular basis

- Ability to manage complex range of issues and activities concurrently and follow best practise initiatives, thus maintaining external benchmarks and company status

- Eye for detail, high level of verbal and written communication skills and the ability to communicate effectively with internal and external stakeholder