Vice President/Chief Marketing Officer - Marketing - B2B SaaS Firm

- Identify and drive marketing strategies like Content/Growth Marketing, Inbound marketing, Account Based Marketing, Product Marketing, Branding, Social Media Marketing, Public Relations, Analyst relations & other activities.

- Improve existing strategy and lead the in-house teams across key channels like SEO, PPC, Account Based Marketing (ABM), Affiliates and Performance Partnerships, Digital Media (Paid Social, Display, Programmatic, & Video), Conversion Marketing (primarily email & SMS), Mobile Apps (ASO, Networks, & App Growth strategies), Facebook & Google channels, campaign strategy and execution

- Responsible for setting the overall organization wide Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned & paid).

- Apply customer and channel insights to inform and evolve our customer segmentation strategy for omni-channel growth

- Setting up attribution models, multi-channel tracking and quality of leads

- Create, maintain and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting

- Implement effective and optimised display remarketing and dynamic campaigns

- Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.

- Lead, manage and develop direct reports and create an inspiring environment that results in improved productivity, team collaboration, creativity, and results.

- Partner with CEO and HR leaders to support company's culture initiatives.