Vice President - Campaign Management - Salesforce Marketing Cloud - Banking

Opportunity with one of the Banking giant

Job location- Chennai

- Should have experience in Salesforce Marketing Cloud

- Full time degrees like any Engineering or any PG

- Experience in Campaign Management

- Female candidates are preferred

- Should have experience in People Management.

Role and Responsibilities:

Business/Department/Objectives:

- The role reports into APAC Campaigns or APAC Campaigns Transformation Lead & will support our APAC business partners

- Understand Business, manage end-to-end project communication with business partners and display a proactive learning attitude

- The candidate should be able to build & implement a strategy for delivering customer communications using decision engines

- The candidate should be able to track/monitor and analyze business trends & data flow across multiple systems, flagging production failures & recommending preventive measures

- Play Techno-Functional role by coordinating across technical and business teams and support to ensure smooth offer journey (from inception to customer contact for real-time offers)

- Working on Visualization tools like Tableau for monitoring offers data for cross-product offers sent to customers

- We are looking for self-motivated individuals who are looking for a challenging career in big data ecosystems. The individual should have exposure to governance & controls mechanisms.

- Excellent technical and communication skills and excels in a high pressure, fast-paced environment.

Core Responsibilities:

- Act as techno-functional lead to build and implement strategies for effective tracking of real time marketing triggers

- Monitor/Track Big Data Marketing offer trends (real time marketing), detect outliers and support troubleshooting till closure

Day-to-Day Responsibilities:

- Strategize and implement robust platform for campaign tracking/monitoring

- Understand Campaign functional and technical flow including model scoring, offers, customers feedback, real-time decision making

- Monitor marketing campaigns (real-time offers) on big Data ecosystem and detect outliers using real time and batch reports

- Liaise with Production support teams to troubleshoot production errors, identify root cause and follow-up until resolution

- Leverage the Monitoring process learnings for proactive identification of errors across markets

- Interacting with Business Partners and Technology Teams, acting as a techno-functional expert

- Build Strategies and plan for process Automation and Enhancements

- Communication and Relationship: Independently manage end-to-end project updates and partner communication across the organization. It is extremely critical to develop and maintain a smooth relationship with partners across business units

- Team Management

- Manage and mentor a team.

- Coach all team members by sharing Business, Functional and Technical expertise

Financial/ Budgetary: No

Education:

Required :

- Bachelors/Masters with strong programming & stakeholder management skills to execute the plan

- Should have experience leading Data analytics projects

Experience:

Required :

- Experience in leading teams delivering on key business initiatives

- Effectively communicate strategic considerations with team, partners and senior management.

- People management experience mandatory

- Working experience in Visualization tools like Tableau will be preferred.

- Technical know-how preferred on - SAS, VBA, CRM systems - like Salesforce etc.

Skills:

Required :

- Highly motivated, able to work independently, self-starter; and enjoys problem-solving

- Strong process management skills. Organized and able to multi-task in a fast-paced environment

- Strong communication skill (verbal & written) and able to articulate point of view and interact well with regional decision management/product team, technology and cross country teams