Vice President - Campaign Management/Analytics - BFSI/Retail

Opportunity with one of the Banking major for Chennai location.

Only applicable for female candidates.

Experience in Campaign Management or Campaign Analytics, Campiagn Tracking.

Tools - SAS or Python.

Team handling and Stakeholder Management is Must.

Objectives:

Apply advanced data analytics techniques to come up with right offers for the customers at right time and through the right channel.

Core Responsibilities:

- Campaign Delivery Management

- Business Stakeholders Management

- Create and maintain an environment of consistently high-quality, error-free and timely execution of campaigns

Day-to-Day Responsibilities:

- Understand data requirement from the business users and translate the business requirements into technical requirements

- Estimate and communicate timelines to the business for campaign execution based on nature of request & current pipeline of work

- Follow campaign gating criteria and include only qualified campaigns in next month delivery calendar

- Coordinate with Product team & DM Team and publish campaign delivery calendar and manage campaign execution as per the calendar.

- Allocate, Manage & track work pipeline of team members, as applicable

- Constantly engage with the business contact to ensure that the deliverables meet the requirements to the recipient's satisfaction.

- Coordinate with other business functions including technology, credit risk and business teams

- Build strong understanding and databases, data available in datamart & Production Server within the team

- Manage campaign infrastructure which includes campaign repository and customer contact history.

- Maintain and support Campaign Management Platform

- Publish a periodic summary of campaigns executed - identify opportunities for improving campaign targeting precision and ROI

Key Deliverables:

- Campaign Delivery Calendar

- Manage Customer list file generation per month to support various campaign programs

- Monthly campaign Execution and Closure Report

- Recommendation to improve campaign effectiveness

- Reusable utilities to build programs for new campaigns in a very short time