Vice President - Brand Marketing - FMCG

Duties/Responsibilities:

- Build a practise of regular customer listening via researches, surveys, customer calls and more

- Own brand track across US and India

- Create and lead brand campaigns across markets

- Work with strategy and NPD team to create product pipeline for limited editions, gifting packs and more - Take launch P&L responsibility for these launches

- Work with social, influencer and PR team to ideate on brand stories, thematic campaigns to get the brand message out

- Lead our CSR marketing - build a plan to develop and promote the story

- Create stories for the PR and influencer team to seed

Measures of Success :

- Brand score

- Success of new products launched

- Organic reach and demand for the brand

- Consistency of brand assets and message across the organization