Vice President - B2B Marketing - eCommerce

Headquartered in Georgia, Atlanta, our client is the world's fastest growing AI powered cross border ecommerce enablement platform that offers end-to-end Ecommerce solutions for D2C brands globally.

It has helped scale multiple Fortune 500 companies in ecommerce marketplaces across 5 continents. Some of its notable clients include Dabur, Cipla, Himalaya, Unilever, among others. Founded in 2018 by a Harvard Business School alumni it has raised around $20M in funding till date and is on track to hit a GMV of $500mn.

As the Head of Marketing(B2B), you will play a pivotal role in shaping the company's marketing strategy. Your primary focus will be on driving demand generation initiatives, with a particular emphasis on account-based marketing (ABM) strategies, which will account for 60% of your responsibilities. Simultaneously, you will contribute to brand building efforts, which will carry a 40% weightage.

What you will do:

Demand Generation with Account-Based Marketing (60%):

- Developing and executing demand generation strategies, with a strong emphasis on account- based marketing (ABM), to meet lead generation goals aligned with business objectives.

- Identifying and targeting key accounts through personalized marketing campaigns and content targeting decision makers, blockers and influencers in the identified accounts.

- Collaborating closely with the sales team to ensure marketing and sales objectives are aligned within ABM efforts.

- Monitoring and reporting on the number of leads generated through ABM channels and assessing their quality.

- Continuously optimizing ABM campaigns to improve conversion rates and engagement with target accounts

- Creating and implementing campaigns to engage and nurture leads from target accounts throughout the sales funnel.

- Analyzing and assessing the effectiveness of demand generation, particularly ABM efforts, making data-driven adjustments as necessary.

Brand Building (40%):

- Leading brand building strategies to enhance our online reputation and visibility.

- Implementing a reputation monitoring strategy to track mentions, reviews, and sentiment across all platforms.

- Responding to negative feedback or issues within X hours to mitigate potential damage.

- Developing a monthly reputation report highlighting positive trends and areas for improvement.

- Collaborating with the marketing team to ensure consistent brand messaging in all marketing materials.

- Measuring and reporting on the success of brand building initiatives, tracking key performance metrics.

Additional Responsibilities:

- Content Strategy and Production Webinars and Virtual Events Industry Reports and Whitepapers Awards and Recognition Speaking Opportunities.

- Social Media Engagement Metrics and Analytics

- Cross-Functional Collaboration

What you need to have:

- Bachelor's degree in marketing, business, or a related field. An MBA or advanced degree is a plus.

- A minimum of 10 years of experience in marketing leadership roles, with a strong emphasis on demand generation and account-based marketing.

- A proven track record of creating and executing successful marketing strategies,particularly in lead generation and ABM.

- Exceptional analytical skills and proficiency in marketing analytics tools.

- Outstanding communication, leadership, and collaboration skills.