Vice President - Analytics - eCommerce

Leading E-commerce client is hiring for a VP - Analytics in Mumbai.

Key responsibilities:-

- Gather, structure and analyze primary and secondary data to derive insights that inform the optimization of the marketing initiatives.

- Create, manage and distribute reports to effectively communicate data and insights including the use of statistics, graphical representation and written analysis .

- Lead all forecasting/predictive modeling initiatives for the group - Bidder Fallout, Buyer Segmentation, Search Result Order optimization, CHAID-based mispricing identification & etc.

- Conceptualize, Build & Deploy the Data Science / Advanced Analytics platform.

- Interface with multiple technology teams to implement an automated Offer Negotiation system.

- Contribute to the assessment of new business opportunities through researching and analyzing internal and public information

- Liaison with Marketing / Product teams to customize and optimize offers and achieve RoI targets.

- Formulate customer segments to support and guide marketing activities to maximize returns and Customer experience.

Desired skills:

Strong leadership and change management skills - this role will build our eCommerce analytics function from the ground up and set the direction.

Must be pro-active in positively changing business results by acting and thinking differently

Demonstrated experience with marketing analysis, business case development and financial modelling

Highly analytical, confident and persuasive leader with a successful track record in building cross functional / geographical boundary relationships using analytics to influence senior leaders in developing and implementing both tactical and strategic plans.

Excellent understanding of data management and ability to use tools like Excel to organize data, create reports, and deliver meaningful insights & recommendations

Experience implementing and/or running research studies to understand eCommerce customer journeys & path to purchase

6+ years of experience in the use and interpretation of eCommerce data & analytics

Excellent written, analytical and communication skills

Bachelor's degree; advanced degree preferred