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30/11 Rajni Sinha
TA Manager at Rustomjee Kerawalla Foundation

Views:1709 Applications:455 Rec. Actions:Recruiter Actions:39

VIBGYOR Group Of Schools - Head - Marketing (12-17 yrs)

Mumbai Job Code: 1344298

Head-Marketing


Role & Responsibilities:


- Plan and execute all digital marketing, including SEO/SEM, branding, marketing database, email, social media and display advertising campaigns

- Design, build and maintain our social media presence

- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

- Identify trends and insights, and optimize spend and performance based on the insights

- Brainstorm new and creative growth strategies

- Plan, execute, and measure experiments and conversion tests

- Collaborate with internal teams to create landing pages and optimize user experience

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

- Instrument conversion points and optimize user funnels

- Collaborate with agencies and other vendor partners

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

- Build and execute ATL, BTL & OOH campaigns to support specific marketing objectives across different segments to bolster Product awareness, consideration & differentiation in support of our overall strategic marketing plan.

Desired Qualification:

- Post Graduate in MBA - Marketing or in other related field.

- Proven working experience in digital marketing

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns

- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

- Experience in optimizing landing pages and user funnels

- Experience with A/B and multivariate experiments

- Solid knowledge of website analytics tools

- Working knowledge of ad serving tools

- Experience in setting up and optimizing Google Adwords campaigns

- Working knowledge of HTML, CSS, and JavaScript development and constraints

- Strong analytical skills and data-driven thinking

- Up to date with the latest trends and best practices in online marketing and measurement

Women-friendly workplace:

Maternity and Paternity Benefits

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