Viacom18 - Director - Product & Digital Ventures

Who we are :

- Viacom 18 Media Pvt. Ltd. is a 49/51 joint venture operation in India between Viacom Inc. (NYSE: VIA, VIA.B, world's leading entertainment content company, comprising brands like BET, MTV Networks and Paramount Pictures) (www.viacom.com) and the Network18 (www.network18online.com) Group.

- Lead VOOTs SVOD Product Vertical by strategizing, building a product roadmap, and identifying/defining and executing features for the SVOD product for aggressive subscriber business growth

Product Performance :

- Deliver best in class product functionality by minimizing user friction, building effective consumer journeys and ensuring successful commerce funnels

- Use extensive data to make product decisions & create a compelling SVOD product proposition and associated user experience

- Manage cross functional projects with timely integration and alignment of ideas and internal / external partner and minimize project delivery inefficiencies

- Ensure timely and quality delivery of outsourced functionalities and services inline with business team requirements

Product Monetization :

- Build strong conversion funnels/journeys via product interventions and collaboration with Data Science and Publishing teams

- Clear, concise and thorough articulation of the product requirements to enable an engaging and efficient customer transaction experience

- Work with Business and Subscriber System & Payments teams to build effective front end pricing, discounting and subscriber lifecycle management

- Work with Business and CRMs team to control subscriber churn via continuous user satisfaction and feedback measurement and building product interventions around the same

Product Innovation :

- Identify, conceptualize and develop new product/s functionalities, and incorporate amendments/improvements to the existing product

- Engage with a large base of cross functional teams & partners across geographies to deliver path breaking features

- Ensure future readiness of product/s by researching global market trends

Product Development :

- Deliver timely UI / UX with features built-in basis consumer need identification to the end product

- Recommend the nature and scope of present and future product features by reviewing product specifications and requirements

- Analyse data science and market trends and identify solutions to support product development

- Develop POC (Proof of Concept) for product features with high consumer value

- Work closely with multiple teams and stakeholders to create extraordinary customer experience

- Team Management

- Review performance on regular basis

- Ensure optimum levels of engagement through appropriate recognition channels

- Provide inputs on hiring and succession planning

- Manage and mentor a lean team of product executives/managers

- Identify training needs by using TNA method

Education : MBA ideally

Years of experience : 10+ years

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