Via.com - Head - Marketing

Job Purpose:

- Increase the market share through the design and implementation of an aggressive marketing plan based on thorough analysis.

Duties and Responsibilities:

- To research analyze and evaluate the competitive market environment

- Monitor threats and opportunities and amend actions where necessary, to ensure brand/Sales development

- Requires flexibility, creativity, project and time management skills, and business savvy.

- Excellent verbal and written communications skills.

- Experience with social media, product launches, web analytics tools, search engine marketing (SEM), (PPC) and search engine optimization (SEO) is also required.

- Need to have focus on writing, Web design and development, digital design, multimedia and media marketing.

- In charge of the online marketing team and responsible for client and partner acquisition and retention.

- Tracking and evaluation of marketing initiatives.

- Keep effective control of budgets

- Working with the sales and client support teams and identifying new online marketing opportunities and trends.

- Create strategy to get relevant traffic

- Marketing plans should include – Advertising, Sales Promotion, Public Relations,Social Promotion

- Prepare complete presentation of any advertising/promotional campaign

- Supervises the monitoring of all advertising campaigns, news related to competitor to keep abreast of any developments to act accordingly

Desired Skills & Experience:

- Must have completed MBA in Marketing

- Good communications skills.

- Strong knowledge of branding and a solid understanding of design, usability and user experience.

- Strong knowledge of other elements of the marketing mix.

- Strong marketing, segmentation and targeting skills.

- Strong understanding of technology/information technology.

- Strong knowledge and experience with research and marketing testing techniques.

- Key Initiative will be to help the company engage deeper with its customers and ensure a high degree of traction and transaction.

- All product and marketing initiatives will be a result of "listening & Engaging" with the customer across various touch points - online and offline.

Exp: 10- 15 years

Location: Bangalore

(09686450615).

Ramya Bheeman
HR