VFS Global - Manager - Content - Digital & eCommerce

Do visit website of the company to understand the industry and about organization business model.

Purpose of the role:

Update and maintain VFS Global's website content ensuring changes are made in line with governance and digital standards. Act as a content expert for selected client governments participating in ad hoc projects and delivering them to time and quality.

Roles and Responsibilities

Areas of Responsibility & brief description:

1.Maintain content governance of websites in line with guidelines ensuring high levels of re-usability and commonality

2. Working with colleagues to shape strategic and tactical content plans based on genuine consumer insight.

3. Assess and define content gaps to deliver against customer needs and strategic business priorities, ensuring learning's and insights are translated into clear recommendations for journey development, user experience, and new product development

4. Provide guidance to business teams to support the design and execution of new and existing content

5. Write new and enhance existing content and remove redundant content, based on feedback from qualitative and quantative data, Operational requirment that strengthens our SEO and re-purpose that across different media

6. Upload and publish all content to the content management system

7. Ensure content hierarchy is maintained and that CMS content changes are done in line with best practices

8. Participation in projects as content SME advising and contributing as required e.g. testing of user experience Partial

9. Execute content testing using A/B and multi-variant testing, ensuring findings are translated into business insight

10. Judicious use of natural resources

11. Shall adhere to the environment health and safety policy/objectives and guidelines of the organization.

Indicative KRA's / Budgetary and Revenue Responsibilities:

1. Drive improvements in content and e-commerce performance across the digital real estate

2. Accuracy of content changes

3. Work closely with digital team and website management to run A/B and multi-variate testing

4. Project delivery to time and quality

Key Interactions within VFS Global:

1. Digital Team

2. Various operations team across the globe

3. VFS Account Management teams

4. VFS Development team

Education: Degree with 3-7years of overall experience within digital / e-commerce content

Experience:

1. Experience working in digital teams, specifically in e-commerce

2. Capabilities in writing digital content across media types that drives engagement and online sales

3. Commercial experience working in a content environment, preferably with client-side e-commerce experience

4. Experience of running a content and UX optimization programme's

5. Experience of using web analytics and content management tools

6. Prior experience and understanding of the visa outsourcing market is a plus