VFS Global - Deputy General Manager - Marketing & Branding

Role: DGM - Marketing and Branding

Reports into: Dy. Head - Marketing & Branding

Location: Lower Parel, Mumbai

About Role:

Areas of Responsibility & brief description

1. Develop communication strategies for maintaining positive brand image

2. Improve processes (internally/externally) to control costs

3. Streamline communication modes and ensuring they meet the corporate brand guidelines

4. Ensure maintenance of internal marketing tools

5. Liaise and network with a range of stakeholders including internal departments, colleagues, suppliers and partner organizations & understand their requirements.

6. Manage the production of marketing materials, including Banners, leaflets, posters, flyers, newsletters and DVDs

7. Write & Proof reading copy as well as liaising with designers & printers.

8. Evaluate marketing campaigns & managing budgets.

9. Ensure all deliverables have the same VFS Global quality benchmark. Ensure Compliance to all standards e.g. ISO 9001.27001, 14001 etc. & any other guidelines in force.

Indicative KRA's / Budgetary and Revenue Responsibilities

1. Improving processes (internally/externally) to control costs

2. Managing Budgets/ Achievement of EBIT Target

3. Timely & Appropriate Communication to all stakeholders

Key Interactions within and outside of VFS Global

External Internal

1. Printing Houses 1. Enabling Units

2. Media Houses and Publications 2. Heads of divisions

3. Advertising agency 3. Other core business units - Projects / Operations

4. Other vendors / co-partners

Qualification & Experience (Education, Experience, specific knowledge, skills, understanding, attitude)

Education: Minimum: Graduate or global equivalent

Additional: MBA (Marketing) or Global equivalent

Experience: 5 - 9 years of experience in handling marketing and branding responsibilities with leading tour operators

Knowledge & Key Skills:

- Excellent MS Office knowledge

- Online and offline media knowledge

- Knowledge of printing processes

Competencies/Personal Attributes

Organizational Competencies

1. Entrepreneurship

2. Quality & Service Orientation

3. Teamwork & Collaboration

4. Diversity Sensitivity

5. Personal & Professional Development

6. Delivering Results

7. Communication

8. Networking

9. Leadership

Functional Competencies

1. Relationship Management & Problem Solving skills

2. Multitasking Ability

3. Stress Tolerance

4. Negotiation Skills

5. Creativity & Out of the Box Thinking

6. Strategic and analytical thinking

7. Good interpersonal and organizational skills

8. Excellent writing and Verbal Communication skills

9. Self-Motivated and Self Directed

10. Ability to Innovate and enhance procedures and methods to increase productivity & cost effectiveness

11. Time Management

12. Planning, Organizing, Motivating, Directing and Controlling

Additional Requirements

- Should be well conversant in Media relations and Press liaison for planning and organizing press conferences and other corporate image building exercises

- Should be willing to travel and work beyond normal working hours.

Atul Choudary
Human Resources
VFS Global Services