Vetic - Manager - Digital Marketing

YOUR KEY RESPONSIBILITIES :

- Drive digital media plan and execution across online channels

- Create and manage digital marketing (Brand, Programmatic, social, affiliates) strategies and leverage campaigns to deliver on business objectives

- Manage large-scale campaign planning, execution, and optimization strategy for both performance and brand awareness objectives

- Build digital plans and execute growth charter for retention cohorts

- Own the strategic development of performance marketing, through a strong mar-tech and data-driven acquisition approach

- Drive, manage, and partner with key internal and external stakeholders

Experience Required :

1. 2+ years of experience in Performance and Digital Marketing for consumer products

2. Preferred combination of experience in online acquisition, retention marketing in ecommerce / digital native brands or agency

3. A good understanding of funnels, audience segmentation, creative best practices, and marketing briefs

4. Excellent skills in analytical and logical reasoning, ability to analyze large and complex data-sets to realize appropriate strategies and solutions for programs and campaigns

5. Thorough understanding and experience of Bid optimizers, RTB, DSPs, DV360, Campaign Manager, Ad exchanges, DMPs, Audience targeting/segmentation, and web analytics, measurement tools like GA360 / Amplitude / Appsflyer

6. You are comfortable working in a busy, fast-paced work environment, believe in first principles, and have the skill to transform broad ideas into action plans

7. You have a high level of ownership, comfortable working in independent environments as well as in a large team setup