Vetic - Manager - CRM Marketing

Job Description: As a CRM Manager, your primary responsibility will be to maximize customer engagement and loyalty. You will oversee the entire customer lifecycle, from acquisition to retention, and play a pivotal role in ensuring personalized and relevant communications throughout the user journey. Key Responsibilities:

1. Retention Strategy:

- Develop and execute a comprehensive retention strategy to increase customer retention.

- Identify key touchpoints in the customer journey and implement targeted campaigns.

2. Customer Lifecycle Management:

- Manage the entire customer lifecycle, from onboarding to post-purchase engagement.

- Map out customer journeys and tailor communication to each stage.

3. Data Analysis:

- Analyze customer data and behavior to identify opportunities for improving retention rates.

- Use data-driven insights to refine strategies and make informed decisions.

4. Segmentation and Personalisation:

- Create customer segments based on behavior, preferences, and demographics.

- Craft personalized messaging and offers to increase engagement and conversions.

5. A/B Testing:

- Conduct A/B tests to optimize content, timing, and other campaign elements.

- Continuously refine strategies based on test results.

6. Cross-Functional Collaboration:

- Collaborate with marketing, sales, and product teams to align CRM strategies with overall business goals.

- Provide input on product features that can enhance customer retention.

Qualifications:

- Degree in Marketing, Business, or a related field (Master's degree is a plus).

- 2-3 years experience in managing CRM initiatives for a B2C/D2C company.

- Proven experience in CRM management, with a focus on retention and repeat business.

- In-depth knowledge of the CRM tools like Clevertap, MoEngage.

- Strong analytical skills and proficiency in data analysis tools.

- A creative and customer-centric mindset.

- Ability to work independently and as part of a team.

- Results-oriented with a track record of driving business growth through CRM initiatives