Job Title: CRM Manager
Job Description: As a CRM Manager, your primary responsibility will be to maximize customer engagement and loyalty. You will oversee the entire customer lifecycle, from acquisition to retention, and play a pivotal role in ensuring personalized and relevant communications throughout the user journey. Key Responsibilities:
1. Retention Strategy:
- Develop and execute a comprehensive retention strategy to increase customer retention.
- Identify key touchpoints in the customer journey and implement targeted campaigns.
2. Customer Lifecycle Management:
- Manage the entire customer lifecycle, from onboarding to post-purchase engagement.
- Map out customer journeys and tailor communication to each stage.
3. Data Analysis:
- Analyze customer data and behavior to identify opportunities for improving retention rates.
- Use data-driven insights to refine strategies and make informed decisions.
4. Segmentation and Personalisation:
- Create customer segments based on behavior, preferences, and demographics.
- Craft personalized messaging and offers to increase engagement and conversions.
5. A/B Testing:
- Conduct A/B tests to optimize content, timing, and other campaign elements.
- Continuously refine strategies based on test results.
6. Cross-Functional Collaboration:
- Collaborate with marketing, sales, and product teams to align CRM strategies with overall business goals.
- Provide input on product features that can enhance customer retention.
Qualifications:
- Degree in Marketing, Business, or a related field (Master's degree is a plus).
- 2-3 years experience in managing CRM initiatives for a B2C/D2C company.
- Proven experience in CRM management, with a focus on retention and repeat business.
- In-depth knowledge of the CRM tools like Clevertap, MoEngage.
- Strong analytical skills and proficiency in data analysis tools.
- A creative and customer-centric mindset.
- Ability to work independently and as part of a team.
- Results-oriented with a track record of driving business growth through CRM initiatives
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