VerSe Innovation - Senior Programmatic Analyst

About the job

Job Title: Senior Programmatic Analyst

Verse is seeking a dynamic and results-oriented professional to join our team as a Manager of Programmatic Operations. In this role, you will be a key contributor to our programmatic advertising success, driving revenue growth, optimizing partnerships, and ensuring a high standard of ad quality control. Reporting to the Head Network MMonetization, you will play a crucial role in executing and managing programmatic advertising initiatives while maintaining a focus on data-driven decision making.

Responsibilities:

- Execute and manage programmatic advertising initiatives from implementation to Optimization.

- Own the end-to-end experience of programmatic partners, including evaluation, onboarding, operationalization, optimization, and scaling via S2S / ORTB / SDK integrations.

- Collaborate with internal product and tech teams to integrate and drive efficiencies in the programmatic business.

- Monitor existing ORTB/ S2S / SDK partnerships for changes in performance and identify opportunities for optimization.

- Conduct daily, monthly, and quarterly programmatic reporting using partner UIs, maintaining reporting views for senior management.

- Analyze bid request and response data to ensure optimal monetization and identify opportunities for additional yield.

- Manage and update CPM floors for optimal yield.

- Oversee revenue reporting and insights across all programmatic sources.

- Review dashboards and reports, highlighting trends, fluctuations, and opportunities based on data.

- Connect fluctuations in data to marketplace insights or ad serving updates.

- Ensure quality assurance and accuracy across all programmatic partners and data sources.

- Manage end-to-end campaign delivery using ORTB/S2S, Google Ad Manager

- Troubleshoot advertising issues in apps using debugging tools like Charles.

Qualifications:

- ORTB / S2S programmatic advertising experience

- Google ads manager hands-on

- 3+ years of digital publishing yield management experience.

- Hands-on experience with platforms like Google Ad Manager, Ad Exchange, AdSense, Meta Audience Network, Amazon, Criteo, InMobi, etc.

- Should have basic knowledge in HTML, JS, CSS, JSON, Java at a basic level.

- Revenue-driven mindset with a focus on data-driven decision-making.

- Strong analytical skills and the ability to make recommendations based on data.

- Proficiency in Microsoft Office solutions, with expertise in Excel

- Excellent organizational and project management skills.

- Strong written and verbal communication skills.

- Detail-oriented with strong multitasking abilities.

- Proactive, self-starter with a curious mindset and a passion for learning.

- Strong judgment, able to prioritize in a fast-paced environment.

What We Offer:

- Work in a multicultural and international environment.

- An extraordinary place to learn and develop within a fast-growing, global classifieds leader.

- Career opportunities in the diverse world of Verse.

If you are a dedicated and results-driven professional with a passion for programmatic advertising, we invite you to join our team and contribute to the success of Verse. Apply now and be part of our exciting journey in the digital advertising landscape!