- Responsible for planning, implementing and executing online and offline customer acquisition campaigns to generate business growth. - Identify target customer segments in the formulation of customer acquisition strategies. - Test new venues for customer and lead generation. - Develop Marketing strategies that ensure customer base growth with profitable returns. - Seek out new partnerships for Co-Marketing opportunities. - Manage a team of Marketing professionals and Data Analysts. - Manage Marketing Budget across various online and offline marketing activities. - Developing the overall marketing and communications strategy in association with the strategic initiatives head; implementing the strategy by leveraging effective advertising, communications & promotional campaigns through suitable marketing channels to drive brand building. Key Working Relationships - Internal Corporate Team Head Strategic Initiatives - To suggest appropriate Products and Marketing strategy Top management Team - To review implementation of marketing initiatives Business Heads, Zonal Heads - To take inputs for design of Market initiatives Regional and Branch Heads - To take inputs for design of Marketing initiatives and review implementation of ongoing initiatives Field staff - To take inputs for design of Marketing initiatives and review implementation of ongoing initiatives Key Working Relationships - External Industry Bodies - Brand building, Business Intelligence & Personal Development Vendors - Selection and negotiation, onboarding and supervising delivery as per laid down standards Customers - CRM, Customer insights, providing strategic inputs to Zone and Corporate, gaining customer insights Social : Community Development: Leading and managing the branding merchandising support efforts for all Jana Centers Financial: Supporting Sales: - Ensuring the organization corporate brand and positioning is in line with the overall organization vision and strategy. - Leading the creation, development and implementation of the product marketing for retail and enterprise products - Cost Management : Preparing the annual marketing budget and managing it in a cost effective manner - Customer - Creating Brand Awareness - Ensuring effective identification platforms for branding and promotion initiatives. - Defining and implementing the digital and social marketing strategy for JFS - Process - Implementation Of Marketing Strategy - Leading the evolution and implementation of effective promotion strategies to support sales initiatives. Defining and implementing branding guidelines for external and internal usage of the brand. - Evaluating and identifying vendors, media, advertising agencies/ channels/ partners for developing long-term relationships

Chennai

Veranda Learning - Digital Marketing Head - SEO/SEM 

Veranda Learning - Digital Marketing Head - SEO/SEM  ,Job Description for Veranda Learning - Digital Marketing Head - SEO/SEM  in Veranda Learning Solutions Pvt Ltd in  Chennai for (10-20) years of experience. Apply Now!

Job Description for Veranda Learning - Digital Marketing Head - SEO/SEM  in Veranda Learning Solutions Pvt Ltd in  Chennai for (10-20) years of experience. Apply Now!