Vegrow - Category Lead

VEGROW: INDIA'S No. 1 B2B MARKETPLACE FOR FRUITS

What is Vegrow?

Vegrow is in the business of fresh fruits with an addressable market size of $43 Bn.

Vegrow is a tech platform partnering with farmers, aggregating supply, and matchmaking different quality/grades of produce to the right set of customers across organized & semi-organised demand.

Vegrow has partnered with 30000+ farmers and has India wide presence, marketing the fresh produce to over 200+ B2B customers across modern trade, exporters & wholesaler/semi wholesaler segments.

What are we creating at Vegrow?

Imagine a global organization, with massive footprint across the nations, ability to influence millions of growers & wholesalers through a powerful technology & data driven platform creating wealth for all stakeholders in the value chain. Yes, we are building, world's largest farm first B2B marketplace for fruits.

Role: Category Lead

Location: Bengaluru (Onsite)

Position Overview: We are seeking a highly motivated and experienced professional to join our young & vibrant team as a Category Lead. As a Category Lead, you will be responsible for overseeing and managing a specific product category or group of related products, ensuring their success within the B2B market segment. Your primary focus will be to drive growth, optimize profitability, and strengthen customer relationships within your assigned category.

Key Responsibilities:

Category Strategy: Develop and execute a comprehensive category strategy aligned with the company's overall objectives. Identify market trends, customer needs, and competitive landscape to drive category growth and profitability. -

Product Selection and Assortment: Analyze market demands, conduct research, and collaborate with cross-functional teams to curate a compelling product assortment that caters to the specific needs and preferences of customers. Manage the entire product lifecycle from selection to discontinuation. -

Vendor Management: Build and nurture strong relationships with vendors and suppliers, negotiating favorable terms, pricing, and contractual agreements. Continuously evaluate and onboard new suppliers to expand the category offerings and maintain competitive advantage. -

Pricing and Margin Optimization: Monitor market dynamics, competitive pricing, and profit margins within the category. Implement pricing strategies and promotional activities to maximize revenue and profitability, while ensuring value for customers. -

Sales Performance and Growth: Collaborate with sales and marketing teams to develop targeted campaigns and sales initiatives that drive category growth. Analyze sales data, track performance metrics, and identify opportunities for improvement. Customer Relationship Management: Work closely with key customers, understanding their unique requirements and pain points. Collaborate with the sales team to ensure customer satisfaction, address concerns, and proactively identify new business opportunities within the category. -

Cross-Functional Collaboration: Collaborate with various internal stakeholders, including marketing, operations, finance, and supply chain, to ensure effective category management. Provide input and insights to cross-functional teams regarding product positioning, market trends, and customer feedback. -

Market and Competitive Analysis: Stay updated on industry trends, market dynamics, and competitive landscape within the B2B sector. Conduct regular analysis and provide recommendations to stay ahead of market changes and emerging opportunities.

What We're Looking For:

- MBA/Graduates from Tier 1 institutions with proven experience in category/P&L management roles

- Strong understanding of market dynamics, customer needs, and industry trends, Excellent analytical skills with the ability to interpret data, identify insights, and make data-driven decisions

- Demonstrated ability to develop and execute successful category strategies

- Strong communication and interpersonal skills to collaborate effectively with internal and external stakeholders

- Proactive and results-oriented mindset with the ability to thrive in a fast-paced, dynamic environment

- Exceptional negotiation and vendor management skills

More about Vegrow - Growth Story

Vegrow has demonstrated more than 10X growth in last one year across multiple SKUs viz. Pomegranates, Mangoes, Grapes, Citrus, Apples, Melons, etc. Vegrow has nation-wide sourcing & selling capabilities. Vegrow sources directly from farmers from 9 states and has sold to 200+ B2B customers across 14 states. We have initiated our global operations to take Indian produce to the globe & bring global produce to India. Vegrow with its young & dynamic team, has stood strong even in the tough pandemic times, and has been consistently doubling their business volumes every month and helping many farmers with advisory & selling their produce.

Vegrow has attracted investment of over 40 Mn from India's top VCs: Prosus Ventures, Lightspeed Partners, Elevation Capital, Matrix Partners & Ankur Capital and boasts a very strong network of mentors/advisors viz. Mr. S Rangrass (ex-CEO of ITC ABD), Founders of Urban Company, Founders of Zetwerk etc.

https://yourstory.com/2022/07/iit-alumni-b2b-fruits-marketplace-startup-vegrow-25m-series-b- prosus-ventures/amp

Vegrow Founders & Team

Vegrow founders are extremely passionate about agri-domain and come from a very strong pedigree of IITs and also have a rich corporate & start-up experience along with domain expertise owing to their stint in ITC, Urban Company, AgroStar & Chronus.

Vegrow is a fast-growing company and has scaled to over 300-member young & passionate team with a very strong leadership who are ex-entrepreneurs with a blend of Agri & non-Agri expertise coming from successful organizations viz. Godrej, Reliance, ITC, Microsoft etc.

https://www.vegrow.in/