Vedantu - Manager - Social Media

Responsibilities :

If you are an engaging storyteller who loves ideating and crafting brand stories then come join us!

Our mission : To be the most loved and engaging brand in education in next 6 months and in top 5 in the country in next one year !

What You'll Do :

- Understanding our customers and building content that resonates with them.

- Build social media strategies with little, to no direction to build brand relevance.

- Digging into dashboards and fishing out insights that help unravel our audience should be second nature.

- Setting up benchmarks and monitoring social media campaigns.

- Our calendar needs a though through makeover. You'll obviously own that effort.

- Influencing us with your ideas is just the first step. You also need to identify influencers to grow reach and build a network of advocates.

- Our competition is obviously cut-throat. So watch them like a hawk.

- Track our brand reputation online by listening, monitoring and obviously jumping in to manage our rep.

- Ensure all content/ concepts across channels is on brand and adhere to brand guidelines and tonality

Who You Are :

- You need to be XL not just in life, but online as well. We need someone who excels in driving brand awareness, engagement and positive brand sentiment online.

- Have 4+ years of managing social media. Lesser work ex is acceptable if your social media portfolio does all the talking.

- The devil is in the details. You should be able to push a good creative to one that's excellent.

- You should be able to come up with social media campaigns in your sleep.

- Insights. Insights. Insights. Truly data and numbers should be your best friends.

- Sniff out social media trends and phenomenon and beat our competition to it.

- You should be able to slip into our customers' shoes and be able to intuitively make decisions that are aligned with their social media consumption patterns.

- Quick, witty, updated and ahead of the curve is who you are.