Vedantu - Manager - CRM Automation

Job Description :

- Build and design campaigns and lead-nurture programs in the Marketing Automation Platform

- Collaborate with key stakeholders and define, review and collect campaign/program requirements

- Manage and set up Integration with CRM and 3rd Party APIs

- Manage day-to-day lead generation workflows and execution of project assets to meet launch dates and pipeline goals

- Set up and execute tasks related to the contacts/prospects MAP, CRM database to manipulate and extract targeting data

- Manage email and contact lists, data and uploads according to campaign requirements and perform QA on lists and workflows

- Take charge of the database quality, segmentation and tagging efforts for program messages across different personas

- Implement user profiling, lead scoring and analytics systems

- Communicate cross-functionally with internal teams on a regular basis to plan activities and campaigns

- Provide technical guidance, program support and troubleshooting where needed

- Document regular marketing automation processes, programs and procedures

- Measure, analyze marketing campaign performance and provide insights and recommendations

Qualifications :

- 2-5 years of experience in marketing automation, CRM, Marketing Analytics

- Minimum of a Bachelors or Masters degree in Technology, Marketing, Digital Marketing, Business Administration or a related field

- Strong quantitative focus with extensive experience in and understanding of marketing metrics

- Must be familiar with or be able to learn various business application systems quickly

- Experience with data visualization or BI tools, such as Data Studio, Qlikview or Tableau is a plus

- Excellent understanding of marketing channels like email, push notification, sms, in-app, etc.

- Drive and ambition to stay abreast of CRM and marketing automation trends

- Excellent communication skills

- Strong attention to detail with the ability to multitask and work within a rapidly changing environment

- Data stewardship skills - data managing in MS Excel (intermediate to advanced level)

- Knowledge of HTML5/CSS3 a plus