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07/08 Yukti Mittal
HR at Vedantu

Views:412 Applications:105 Rec. Actions:Recruiter Actions:59

Vedantu - Manager - Consumer & Market Insights (4-8 yrs)

Bangalore Job Code: 960913

Roles and responsibilities:

We are looking for a Consumer and Market Insights Manager who will design and execute market research as well as user research to drive new product development, marketing strategy and go-to-market tactics for

Vedantu's Early Learning and Speciality programs. In this role you will work closely with the product and business team and play a pivotal role in defining the direction of Vedantu's programs. Your responsibilities will include :

- Working closely with cross-functional teams to identify problem statements

- Planning and implementing user research strategies and methodologies

- Conducting qualitative as well as quantitative research relying on primary as well as secondary research

- Talking to existing and potential customers to understand their needs and behaviour

- Doing a competitor analysis to understand product offerings and features

- Devising actionable strategies from consumer insights

- Reporting and presenting your findings to drive new product development and marketing strategies

Eligibility and Experience:

- Minimum 4 years experience conducting qualitative and quantitative research

- Strong analytical skills to extract actionable insights from data

- Strong business awareness and understanding of profitability and efficiency drivers

- Strong communication and presentation skills

- MA in Design or Sociology or a Graduate Degree in a numerate discipline

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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