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23/02 Yukti Mittal
HR at Vedantu

Views:610 Applications:193 Rec. Actions:Recruiter Actions:0

Vedantu - Growth Marketing Manager (3-6 yrs)

Bangalore Job Code: 895739

As a member of the marketing team, you would need to:

- Devise innovative growth strategies, by developing a deep understanding of our target consumers.

- Have a deep understanding of digital marketing channels and driving scale on customer acquisition and driving top of the funnel for the business.

- Identify new growth opportunities within your channels and outside (explore new avenues/ growth hacks) to acquire new and engaged users.

- Collaborate with channel-specific marketing teammates (content, creative etc.) to identify areas for growth.

- Drive continuous improvement and optimization through experiments, continuous A/B testing and generating hypotheses.

- Curate insights from FB and Google Ads Manager, Google Analytics, to map customer journeys and buyer segments.

- Create a performance metrics framework to set and evaluate goals for every campaign, look at the data daily to identify any problem areas and be proactive in problem solving.

- Understand and optimize on the CRM funnel to improve SMS, Email campaigns performance to improve overall conversion funnel.

Women-friendly workplace:

Maternity and Paternity Benefits

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